TIFFANIE H. CHUN
Digital Marketer
July 2012 - December 2013 // Building Social Media Presence
During my internship at Bayview Retirement Community, based in the Queen Anne neighborhood, I learned social media and digital marketing skills.
My interest in digital marketing was sparked by my experience at Bayview as I was exposed to search engine optimization (SEO) and Facebook Advertsing for the first time. I helped increase Bayview’s presence on the web through social media outlets, specifically Facebook and Google+. I created the ‘bones’ for the Facebook Page, claimed and updated their Google+ page, and created content (through status posts/links) and saw a 600% increase in page likes.
Bayview Retirement Community
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Facebook & Google+ Pages
I created the basic information and uploaded photos for selected 'Life Events' to kick off Bayview's social media presence. I also had a glimpse at Page Insights to understand what statuses and stories drew in the biggest reach and audience engagement.
Google+/ Google My Business
For Bayview's Google+ page, I took similar information from the Facebook page to update the Google+ page and to ensure an integrated message across both platforms. I also claimed and verified the Google+ page.
Project Details
